FOCUSING THE APERTURE ON THE FUTURE OF PHARMACY

A multi-lens analysis to harness the guiding questions at the heart of the opportunity

 

strategic framing

 
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what does discrimination & struggle have to do with a tube of lipstick? 

Decoding what beauty identity means for modern Latinas.

 

human understanding

 
 
 

Going to the fringes to reimagine future wellness solutions

Creating an innovation pipeline inspired by emerging mindsets.

 

Intuitive innovation

 
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a movement beyond menstruation

Insights that launched a global girl's campaign and viral movement.

 

Brand activation

 
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From tuRmeric to tribes

How an e-retailer caught the wave of wellness to build a breakthrough new brand.

 

retail evolution

 
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From big data to thick data

Creating a big data powerhouse's capability in ethnography, research and the human experience.

 

humanizing business

 
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