A vitamins company needed new ideas to fill their innovation pipeline in emerging wellness need states where technology was not well-defined.
To understand emerging needs, we had to abandon the bias and assumptions we have about what we don’t yet understand. We reframed the need states to reflect the human need shaping the space in new and interesting ways. We immersed in each space with people leading the mindsets, shaping behaviors, and creating new solutions in hands-on ways. From this emerged clarity about the beliefs, values, and needs shaping the spaces, and ultimately entirely new innovation platforms and concepts.
The innovation platforms and concepts are now fueling the innovation pipeline, setting technology development programs and brand strategies to bring the ideas to market.