ELEVATING A WATER BRAND TO SUPPORT MIND, BODY, AND SPIRIT
The Challenge
A multinational food and beverage company hoped to develop a range of enhanced water innovation concepts that would help the brand align with modern wellness culture and become a bigger part of their target’s fitness journey.
The Approach
In order to create a water offering that fitness and wellness enthusiasts would fall in love with, WG went deep into leading edge wellness and fitness culture. Through hands-on fitness experiences and deep immersions with consumers, experience creators, and influencers, our work came together in a rapid co-creation session, bringing ideas to life in real time.
The Opportunity
From this work several new innovation platforms emerged, including a licensing/ collaboration idea for a new hydration brand launch. This work also informed a refreshed brand campaign, which included in-person brand experiences that helped align the brand to modern fitness culture.
