Our Expertise
The Waterson Garner Difference
Our Services
Portfolio
Expansion
Identifying whitespace & growth platforms to redefine brands.
Modernized Portfolios
Helping business pivot and evolve for a new era
Whitespace Stretch
Helping business pivot and evolve for a new era
Future State Visioning
Creating category disruption
Opportunity Validation
Quantitative assessment and validation of consumer shifts and future needs
Brand
Transformation
Crafting a bold vision and strategy to guide your brand’s next chapter.
Brand Growth
Identifying with who and how your brand can grow
Brand Modernization
Reimagining classic brands through a modern lens
Campaign Inspiration
Sharpening the inputs to a creative brief
New Brand Creation
Building a brand to grow in the white space
Retail Experiences
Reinventing brand touch points in modern retail
Innovation &
Ideas
Creating new ways your brand fits into people's lives.
Brand Stretch
Expanding ways your brand fits into people’s lives
Technology Platforms
Translating technical breakthroughs into consumer meaning
Innovation Platforms
Product and service idea development and prototyping
HumanFluent Studios
Humanizing business with our specialized suite of Human Insight research, training, and communications services.
Foundational Insights
Deep consumer insights, frameworks, and storytelling
Training & Tools
Upskilling marketers and insights teams for more powerful insights
Learning Experiences
Custom videos, communications, and immersive experiences to bring the human experience inside
How We Work
Creative and
Layered Learning
We design immersive research that examines the challenge from multiple angles, with intimate learning methods that illuminate the unarticulated forces at play.
Collaborative
Co-Creation
We invite consumers and shapers into the idea development process, ensuring ideas are tracking with the real needs, tone, and aspirations of our target audiences.
Storytelling
and Design
We have witnessed the power of narrative to turn insights into rally cries and ideas into action. We bring the power of story and graphic design into our deliverables so they stick and spread.
Conceptual
Expressions
We believe ideas ignite when you can feel, see, touch, and hear them. We bring strategy and innovation to life with an expressive point of view that becomes the bridge to creative work.