Fusing Wellness and Healthcare
The Challenge
A global pioneer in OTC healthcare with iconic, trusted brands needed deeper insights to inspire growth strategy and innovation, reconciling the pandemic impact of shifting consumer, cultural, and commercial attitudes toward health and wellness.new and relevant insights to inspire a strategic focus that would guide innovation, especially during the pandemic-era, when consumer, cultural, and commercial attitudes towards health and wellness were rapidly changing.
The Approach
WG dove deep into the ways modern health care, wellness, and self-care were evolving, including emerging tensions in a tech-enabled, information-rich healthcare era. We developed bold Lighthouse innovation visions, with idea platforms crafted for multiple brands in multiple categories, seeding years of fresh product and pipeline ideas.
The Opportunity
The business leadership called the work “Some of the best insight and innovation work I’ve seen,” and became the foundation for innovation planning, inspiring new experiences, benefits, and forms that advance personal health care forward.
